Your customer just finished dinner and is thinking about something sweet. The break hits and a soft-serve commercial plays on your TV β now dessert happens on the drive home, at someone else's register. While they're your captive audience, that screen should be selling your dessert menu. No more Pizza Hut ads in a pizza restaurant.
Model: guests Γ exposure Γ the 8% ad-driven purchase rate from published food-marketing research, valued at your add-on price. An estimate β your own impression stats above are the real number to watch.
| SPOT | PLAYS | AIRTIME |
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| WHEN | SPOT | SECONDS |
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